W457: Attention! Catch Your New Members' Attention

COURSE DESCRIPTION:

Do you worry that some new members join and never use their benefits? According to the New Member Engagement Study, nearly three-quarters of your colleagues feel the same. So how do you nudge members who just joined to take the necessary steps to get the value they need?

Research shows that catching your new members’ attention within the first three days to three weeks of joining gives you a much better chance of getting them on the path to lifelong engagement.

Join Amanda Lea Kaiser, author, and member engagement strategist, as she reveals the critical go and no/go decisions new members make at this stage of the member journey. See the many no and low-cost solutions to early member engagement. Learn the keys to gaining attention in a cluttered environment. Get a sneak peek of crucial learnings from her new book, Elevating Engagement: Uncommon Strategies for Creating Thriving Member Communities.

LEARNING OBJECTIVES:

• – See how your members define engagement.
• – Understand the power of first impressions and how to leverage them.
• – Define the member culture that will help your unique members the most.

Our Member’s Decisions to Engage are Evolving

By Amanda Lea Kaiser

INSTRUCTOR: Amanda Lea Kaiser, MBA, Keynote Speaker & Author, Kaiser Insights LLC