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Implementing AI Tools for Marketers & Advertisers

COURSE DESCRIPTION:

As global markets evolve, the integration of AI into advertising strategies becomes not just an option but a necessity for staying competitive. Are you a forward-thinking marketer at the helm of digital transformation in your organization? Whether you’re just starting out or looking to deepen your existing knowledge, this session is tailored for those eager to harness the power of AI.

This workshop will introduce you to a selection of intuitive, powerful AI tools designed specifically for the unique challenges of marketing & advertising. These tools are crafted to enhance your effectiveness in marketing, advertising, and communications across diverse members and markets.

LEARNING OBJECTIVES:

· Search Optimization Optimization: Employ NLP technologies for semantic-powered optimization and gain insights into global search trends and volume recommendations.
· AI-Driven Email Strategies: Learn how AI can significantly improve the timing and content of your emails, ensuring optimal engagement.
· Content Generation at Scale: Explore AI solutions for creating and editing textual and visual content that resonates with any audience and maintains brand consistency across borders.
· Dynamic Imaging Tools: Discover AI applications that automate the generation and refinement of visual content, catering to cultural nuances and preferences.
· Sophisticated Audio Editing: Use AI to enhance your campaigns’ auditory elements, from podcasts to multimedia advertisements.

W516 – INSTRUCTOR: Erica Salm Rench, MBA, COO, rasa.io

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