Bust Those Silos! How Your Digital Storytelling Can Foster Internal Cooperation

COURSE DESCRIPTION:

One of the major challenges for communicators and marketers in organizations is internal silos.

Does this sound familiar?

“Can you get this email out…tomorrow?”

“We have this report and need a microsite for it – now.”

“But can’t you just move those other things in the content calendar? This is a priority.”

If it ever feels like one side of your organization is working against your every effort in digital, this session is for you.

We’ll walk you through how digital storytelling can be an effective countermeasure to (simultaneously!) break silos and improve your messaging.

LEARNING OBJECTIVES:

• How to position digital communications as a means to address organizational frustrations
• Learn how organizations use the lens of digital storytelling to address and correct internal challenges
• Get tips for leveraging digital storytelling for operational success

W487 – INSTRUCTOR: Michael Hoffman, Co-Founder and CEO, Gather Voices