W431: Event Planning for Associations & Nonprofits

COURSE DESCRIPTION:

The biggest challenge small to medium sized associations and non-profits face when organizing events in-house is the limited time and resources available to them. The pressure mounts when considering the growing expectations of participants and the additional challenges of a hybrid workforce.

A large number these associations and non-profits do not have the resources available to hire an in-house events specialist or outsource the organization to an external agency, often relying on volunteers, executive or medical assistants, marketing, fundraising or other staff to organize them.

How can we support these associations and non-profits to ensure their event isn’t left to chance? What are some fundamentals to build upon?

Join us in this webinar where we’ll share 12 easy-to-implement bullet-proof ways to elevate your events!

LEARNING OBJECTIVES:

To help unlock the potential of your events, you will:

– Learn about the three keystone questions that found the basis for all successful events
– Take-away 12 concrete and cost-effective tips on how to elevate your events
– Learn the best method to capture data and measure the results of your events to create long-term impact
– Learn about more solutions available for associations and non-profits looking to create impactful large-scale events in-house

Creating impactful events that will result in high reward for both your participants and your association / non-profit is within your grasp!

INSTRUCTORS: Ksenija Polla, CMP, North America Regional Director, International Congress and Convention Association; and Sharon Ashton, Open Academy & Events Director, EURORDIS