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3 Types of Content Every Association Needs to Grow Membership


A healthy and robust membership cycle happens when you bring in a steady stream of qualified prospects, convert those prospects into new members, and then retain those new members. You accomplish this through your content. In this webinar, we will review a fictional case study of an association for CPAs, and you will learn the three types of content every association needs to grow and strengthen its membership.


  • Learn how to take your existing content and use it to generate new membership leads
  • Learn what conversion content is and how you can use it to address objections to joining
  • Learn what the key criteria’s are for creating content that retains members

W507 – INSTRUCTOR: Leona Dalavai Scott, President, JEP Marketing Communications LLC