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Cold to Sold: Mastering the Art of Conversational Prospecting


Are your sales outreach efforts getting ignored in a competitive market? Transform your strategy by mastering the art of human-to-human prospecting. This session will guide you away from aggressive sales tactics and pitch-slapping, towards building genuine relationships through meaningful dialogue.

Discover how AI can help you identify what prospects care about, enabling you to initiate conversations that are both relevant and welcome. This isn’t about automating outreach; it’s about making each interaction count, significantly increasing response rates.

This session will help you dramatically boost outbound sales effectiveness. It’s ideal for Microsoft partners – both resellers and ISVs who need to grow your sales pipeline.


You will learn how to:

  • Embrace a Human-to-Human Prospecting Strategy: Enhance your outreach with genuine, personal dialogue.
  • Avoid Pitch-Slapping: Engage clients in dialogue, avoiding aggressive sales tactics.
  • Use AI to Find Conversation Starters: Leverage AI tools to start conversations without losing the human touch.
  • Maximize Sales by Building Trust: Cultivate trust in every interaction, enhancing the prospects’ likelihood to purchase.
  • Note: This session includes a workbook to help you implement what you learn. It includes examples, templates, and sample AI prompts to get you started.

B213: INSTRUCTORS: Jon Rivers, COO, Marketeery and Candyce Edelen, CEO, PropelGrowth