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W424: Marketing AI in Action!


Are you thinking about implementing AI but have no idea where to start? Are you a marketer who is ready to digitally transform your organization’s strategy?

In this session, participants will learn about easy-to-use AI tools they can begin experimenting with right away at their organizations, which are specific to the marketing, membership, and communications functions.
In this session, we will be dive deep into AI marketing tools, such as:
  • • SEO / search optimization tools that use NLP for semantic-powered inline optimization as well as search volume recommendations
  • • Email tools that leverage AI for content recommendation and send time optimization
  • • Content generation and inline editing tools
  • • Image and other content generation tools
  • • AI-powered audio editing tools.


  • – Get a comprehensive understanding of the present Marketing Artificial Intelligence landscape.
  • – Learn easy-to-learn marketing AI tools you can use right away to optimize your marketing strategy and see results.
  • – Discover simple Marketing AI experiments to enhance your processes and make your life easier.

Erica Salm Rench, MBA, COO,