W413: The Future of Digital Communication Management

COURSE DESCRIPTION:

It’s no secret that new and emerging technologies like AI are advancing rapidly, and associations will need to get on board if they want to stay ahead of the curve when it comes to their digital assets and communications.  In this session we will explore ways your association can leverage these new technologies to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue.

LEARNING OBJECTIVES:

• – The history of AI and the importance of it today
• – How AI came to play into the association space and is here to stay
• – How associations can use AI technology within their organizations

INSTRUCTOR: Brian Miller, VP, Strategic Partnerships, Multiview; and Bill Sheehan, VP, Strategic Partnerships, Multiview