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W411: Calculating the Cost of Dirty Data


It’s no question that dirty, outdated, and inaccurate data is a common challenge significantly impacting associations. As a result, it’s time to quantify how much dirty data is truly costing organizations. While data cleanup is a very time-consuming and tedious task, its prioritization is a necessity when collecting large amounts of data and investing substantial funding into your technology stacks. Join Brittany Carter and Sidney Galati as they break down the following:


  • – What data hygiene is and why it’s important
  • – The costs of dirty data to you and your organization
  • – How to calculate your organization’s direct financial costs

INSTRUCTORS: Brittany E. Carter, Founder, Bumblebee Data; and Sidney Galati, Account Executive, Bumblebee Data