W397: Using Member Insights to Power Your Engagement

COURSE DESCRIPTION:

Remember the old phrase, “Knowledge is Power?” It’s true, especially when it comes to understanding, serving and keeping your members for years to come. Join Brianne Wheeler to identify gaps in what you know about your members currently and what insights you should be looking to capture today.

LEARNING OBJECTIVES:

– Explore common data challenges present in the member experience that affect an association’s ability to provide an individual level of service and value.
– Identify gaps in what you know about your members currently.
– Gain an understanding of what insights you should be looking to capture today for better member engagement and action.

INSTRUCTORS: Brianne Wheeler, Director, Marketing, PropFuel || CREDITS: CPE 1.5 hours (NASBA Category: Communications & Marketing)