W384: Marketing Artificial Intelligence in Action!

COURSE DESCRIPTION:

Are you a marketer who is ready to infuse AI into your organization’s strategy and infuse next-generation tech? Are you thinking about implementing AI but have no idea where to start? In this session, participants will learn about low lift, low cost AI tools they can begin experimenting with right away at their organizations, which are specific to the marketing, membership, and communications functions. The session will include information centered around AI marketing tools, including: SEO / search optimization tools that use NLP for semantic-powered inline optimization as well as search volume recommendations; email tools that leverage AI for content recommendation and send time optimization; content generation and inline editing tools; image and other content generation tools; and AI-powered audio editing tools.

LEARNING OBJECTIVES:

• Gain an overview of the current Marketing Artificial Intelligence landscape.
• Learn marketing Artificial Intelligence tools you can begin using right now to optimize your marketing strategy.
• Learn how to embark upon easy Marketing Artificial Intelligence experiments and use Marketing AI to enhance your processes and make workflows less time consuming.

Instructor: Erica Salm Rench, MBA, COO, rasa.io