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W365: Q&A: Nurturing BD to Sell the Value of your Association


We will discuss driving revenue and creating value utilizing in-house BD staff who have a “for profit” mentality within the non-profit space.



  • Learn why it’s important to have dedicated BD staff.
  • Learn how you can create value that drives sales through BD .
  • Learn tactics to create an environment that motivates sales staff.
  • Learn how creating a culture where mission- and money-driven staff cohesively work together.

  Presented by: Dianne Vance, Director, Sales And Business Development, American Occupational Therapy Association (AOTA); and Tom Morrison, Chief Energy Officer, Metal Treating Institute Management

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