W365: Q&A: Nurturing BD to Sell the Value of your Association

COURSE DESCRIPTION:

We will discuss driving revenue and creating value utilizing in-house BD staff who have a “for profit” mentality within the non-profit space.

LEARNING OBJECTIVES:

• Learn why it’s important to have dedicated BD staff.
• Learn how you can create value that drives sales through BD .
• Learn tactics to create an environment that motivates sales staff.
• Learn how creating a culture where mission- and money-driven staff cohesively work together.

  Presented by: Dianne Vance, Director, Sales And Business Development, American Occupational Therapy Association (AOTA); and Tom Morrison, Chief Energy Officer, Metal Treating Institute Management