W273: Supercharging your Workforce Development initiatives with a Docuseries

COURSE DESCRIPTION: The Society of Mining, Metallurgy and Exploration (SME) is similar to many associations. Successful and making a difference in their industry. But that was not enough for SME. In a tight hiring market, they knew that they needed to spread the word on how impactful their industry is, and to attract young people into their industry – to discover the amazing career opportunities and diverse opportunities available. SME and WorkerBee.TV will share how the association leaned into a Docuseries model titled “Jobs of Tomorrow” that will be launching in Q4 of 2022.   LEARNING OBJECTIVES:

• Learn why a docuseries model can create content for members and for future members
• Learn how a docuseries is becoming an exciting format to leverage wide distribution
• Learn how this program can be self-funded
• Learn how a docuseries can support your DEI and Workforce Development initiatives

Presented by Dan Stevens, President, WorkerBee.TV, Dave Kanagy, CEO of Society of Mining, Metallurgy & Exploration