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W264: Website Redesign and Project Management: Straight Talk to Get You on the Right Path for Your Next Project


Your website’s responsibility has shifted from IT and “tech-speak” to marketing/ communications and “messaging mavens.” However, many traditional marketing and communications professionals have little experience with such initiatives, much less a technology driven project such as a website.
Join us for an interactive “ask the vendor” session to get straight talk, best practices and things to know or avoid before taking on your next website redesign project (or if you’re in the middle of one). This session will give an overview of the redesign process and insight into key areas to make sure you get the advice you need to:

  • Develop a project timeline
  • Manage expectations for your new site
  • Work effectively with your vendor
  • Project Manage your website redesign
  • Launch your site on time and on budget
  • Plan for ongoing management and optimization


  • How to effectively manage a website redesign project so that it launches on time and on budget
  • Potential project risks that can put a website redesign project at risk
  • Questions to ask your vendor and internal teams to prevent last minute surprises (or cost overruns)

Presented by Ray van Hilst, Director of Client Results, Yoko Consulting; Jessica Konrath, MA, CAE, Executive Director; Academic Pediatric Association, American Academy of Clinical Toxicology at Degnon Associates; and Danielle Duran Baron, MA, MBA, CAE, Vice President of Marketing, Communications & Industry Relations at the School Nutrition Association.