W237: 7 Proven Video Tactics Association Leaders Are Using to Drive Engagement

It’s no secret: Associations that incorporate authentic video content in their strategy create more loyal communities, deliver year-round engagement, and drive critical non-dues revenue. And video is not a tool that should be reserved for your marketing and communications departments. Join Michael Hoffman, co-founder and CEO of Gather Voices, to explore 7 campaigns from association leaders across departments from membership to continuing education to internal communications to marketing to advocacy. You’ll explore how to translate lessons learned from these cases into your own high-value video campaigns.