W232: Marketing Automation: Best Practices

Correlation doesn’t always equal causation, however, better marketing automation capabilities are strongly correlated with better market performance. This session will cover several Marketing Automation Best Practices and how industry leaders get value out of their Marketing Automation investment.

Learning Objectives:

Learn if more marketing tools lead to better results
Learn the top five things you should consider when picking a Marketing Automation Platform
Learn a few things industry leaders excel at that laggards don’t