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Marketing in the AI Era: Tools and Techniques for Strategic Advantage

COURSE DESCRIPTION:

Are you eager to harness the power of AI in your marketing initiatives but unsure where to begin? This session is designed for marketers looking to seamlessly integrate next-gen AI technology into their strategies.

Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles. Delve into an array of AI marketing tools, from SEO optimization using NLP for enhanced semantic analysis and search volume insights, to email tools that optimize content curation. We’ll also explore innovative solutions in content generation, inline editing, image creation, and AI-driven audio editing tools. This session is the perfect gateway to leveraging AI for more efficient and effective marketing.

LEARNING OBJECTIVES:

• Acquire a comprehensive understanding of the current landscape of Marketing AI.
• Identify actionable Marketing AI tools to immediately enhance your marketing strategy.
• Master the art of initiating straightforward Marketing AI experiments, utilizing AI to streamline your processes and save time.

W500 – Erica Salm Rench, MBA, COO, rasa.io

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