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B199: 3/3 The Conference is Over. It’s Time for Thoughtful Follow-Up.


The close of a conference doesn’t signal the end; it’s merely the beginning of the next critical phase. This session delves into the importance and nuances of effective post-conference engagement.


We’ll guide you through:

  • Crafting meaningful follow-ups
  • Discuss new found connections with sales and marketing
  • Converting short and long-term opportunities into tangible outcomes
  • Set a roadmap for sustained relationship-building
  • Deploy multi-touch account-based follow-up strategies

Part 1: What to do Before the Conference. Let’s Recoup Your Investment

Ensure your conference investment pays off. Hear from our conference experts with a detailed plan.

Through this session, we will explore:

  • Establishing sales and marketingclear goals
    • Creating an account plan to maximize your team’s reach
  • Building attention and enthusiasm before the event
    • Learn to leverage Social Media for the most impact
    • How to pre-book meetings with your top prospects
    • Leveraging invaluable networking and growth opportunities
  • Crafting strategies that ensure you recoup your expense

To Watch Part 1, Click Here


Part 2: You’ve Arrived at the Conference. It’s Time to Amp it Up

Whether it’s your first conference or your fiftieth, discover how to seize every moment, foster meaningful connections, and elevate your on-the-ground experience.

Hear from the experts:

  • Learn how to supercharge your conference journey the moment you step in.
  • Dive deep into tactics and strategies that help you make the most of every opportunity.
    • How to leverage Social Media for the most impact
  • Discovering how to network effectively
  • How to stand out in the crowd
    • Why speaker opportunities can amplify your presence
    • How to transform attendees to become influencers on your behalf

Watch Part 2, Click Here

INSTRUCTORS: Jon Rivers, COO, Marketeery, Diane Saeger, CEO, Marketeery; Candyce Edelen, CEO, PropelGrowth; Kate Coffey, VP of Marketing and Events, US Transactions Corporation/UST Education; and Jenni Glaze, COO, US Transactions Corporation

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