Drive Engagement Using Ancient Myth, Social Media and User Generated Video

COURSE DESCRIPTION:

In 1949, Joseph Campbell published the book, The Hero with a Thousand Faces. In it, Campbell reveals his discovery that myths from around the world and for all of recorded history with powerful influence all followed a similar pattern – The Hero’s Journey. Today, The Hero’s Journey powers your favorite movies and books, and has become a key to modern marketing. In a world of intense technology change this ancient story framework can guide us to effective member engagement and communications.

LEARNING OBJECTIVES:

• Where technology is going and why it matters for your organization.
• What is the Hero’s Journey and how it applies to companies, products, brands, and member engagement.
•  How video content is dominating the online landscape and how that changes your strategy.
•  How state-of-the-art tools and technology can give you access to the kinds of stories that move people to action.

W486 – INSTRUCTOR: Joel Resnik, Co-Founder & Chief Revenue Officer, Gather Voices