From their funky, chunky ice cream flavors to their social impact, the iconic Ben & Jerry’s ice cream brand has reimagined how organizations can make an impact on their communities. Led by Pete Zimek, CAE, a former Ben & Jerry’s franchisee turned association professional, this interactive session will help to identify strategies to advance your association’s mission while increasing member value. Join us as we translate Ben & Jerry’s unique three-part mission statement into one cohesive strategy associations can adopt.
Construct a compelling origin story that expresses their organization’s “why” to both internal and external stakeholders.
Translate an iconic ice cream brand’s three-part mission into actionable strategies for serving association members while building economic resiliency for the organization.
Re-frame their individual approach to non-profit association management, focusing more on each member’s experience than on the member benefits they provide.