3 Scoops and a Mission Statement

COURSE DESCRIPTION:

From their funky, chunky ice cream flavors to their social impact, the iconic Ben & Jerry’s ice cream brand has reimagined how organizations can make an impact on their communities.  Led by Pete Zimek, CAE, a former Ben & Jerry’s franchisee turned association professional, this interactive session will help to identify strategies to advance your association’s mission while increasing member value.  Join us as we translate Ben & Jerry’s unique three-part mission statement into one cohesive strategy associations can adopt.

LEARNING OBJECTIVES:

• Construct a compelling origin story that expresses their organization’s “why” to both internal and external stakeholders.
• Translate an iconic ice cream brand’s three-part mission into actionable strategies for serving association members while building economic resiliency for the organization.
• Re-frame their individual approach to non-profit association management, focusing more on each member’s experience than on the member benefits they provide.

INSTRUCTOR: Pete Zimek, CAE, CEO, Novi AMS