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Tapping into the Youth Market: Why Associations Need to Target Young Adults


Associations are an important part of many industries, providing career development, networking opportunities, and community service programs. However, many associations struggle to attract young adult members. This webinar will explore the reasons why associations should be targeting the youth market and offer insights on how to make those organizations more attractive to young adults.



– Understand why associations need to target the youth market and how it can benefit the organization.
– Learn strategies for making their association more appealing to younger adults, including social media, NIL programs, and networking events.
– Discover how associations can leverage the skills and passions of young adults for career development, volunteer work, and community service programs.


W492 – INSTRUCTOR: Jon Smith, EVP of Strategic Partnerships, Multiview || CREDITS: CPE 1 hour (NASBA Category: Communications and Marketing)

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