HubSpot for Associations

COURSE DESCRIPTION:

Your marketing team may have name dropped it (more than once). You may be thinking that HubSpot is a platform that sounds great for for-profit businesses like retailers, but your association doesn’t have traditional sales staff. In fact, HubSpot is perfect for any association looking to drive conversions on non dues revenue programming. It’s an omnichannel growth and engagement platform membership that empowers associations to increase diversified revenue streams while applying smart digital marketing tactics. Join us as we share how associations can use the HubSpot platform to build both member engagement and growth.

LEARNING OBJECTIVES:

• – Why omnichannel marketing is the most effective way to recruit and engage with multi-generational members
• – How associations can leverage both marketing AND sales automation tactics to create meaningful and scalable results
• – How to determine if your association is ready for true digital transformation

W440 – INSTRUCTOR: Maneesha Manges, CXO, HighRoad Solutions