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Your Ads Suck: The Transformation Playbook for Skyrocketing Conversions


This session promises a no-nonsense, actionable guide to overhauling your social ad strategies for Meta, Google, LinkedIn, and more. Attendees will discover insider tips and strategies for crafting ads that don’t just attract eyes but actively convert them into leads and sales, ensuring your business stands out in the crowded digital landscape.


  • Understanding Audience Psychology: Crafting Messages That Resonate
    Learn how to delve into the mindset of your target audience across different platforms. This point covers the importance of audience segmentation, the creation of persona-driven content, and how to tailor messages that speak directly to the needs and desires of your audience, thereby increasing the likelihood of conversion.
  • Creative Optimization: Designing Ads That Catch Eyes and Drive Action
    Discover the secrets to designing visually appealing ads that not only grab attention but also encourage viewers to take action. This includes tips on using color psychology, imagery, and call-to-action buttons effectively across various social platforms, ensuring your ads stand out in a sea of content.
  • Data-Driven Decisions: Leveraging Analytics for Continuous Improvement
    Dive into the world of ad analytics to understand what works and what doesn’t. This learning point emphasizes the importance of A/B testing, tracking conversion metrics, and using insights from platform-specific analytics tools to refine your ad strategies over time. Learn how to iterate on your successes and pivot away from underperforming elements to consistently improve ad performance and ROI

B214 – INSTRUCTOR: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group