W447: Preparing Your Association for AI

COURSE DESCRIPTION:

You can’t scroll your social feed, glance at an industry newsletter, or sit through a national news broadcast without hearing about AI. The fact is, AI has been around for years. It’s the new generative AI tools like ChatGPT and Bard that have captured the attention – and imagination – of industry and associations alike. However, before you can start to see their impact on your association, you need to understand how to create successful prompts and the role your data plays in getting the most out of AI. In this session we will discuss:

LEARNING OBJECTIVES:

• – The importance of prompt engineering and creating successful prompts
• – How to use AI to increase member value and revenue streams
• – What to do with your data for AI to work most effectively

INSTRUCTORS: Conor Sibley, Chief Technology Officer, Association Analytics; and Greg Pollack, VP of Sales, Association Analytics