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W398: How AANP Gained Over 1,500 Members and $200K in Revenue


The American Association of Nurse Practictioners has unlocked the key to adding new members and winning back lapsed members. Their strategy to gain over 1,500 members and add $200K in dues revenue is more simple than you might think! Join a fireside chat-style conversation with AANP and PropFuel.


– Explore AANP’s shift in thinking about how to approach individuals for member acquisition and win-backs.
– See AANP’s process for evaluating their current campaigns, assessing the technology necessary to make a change, and implementing a new style of communication.
– Take a quantitative look at the campaigns that have made them over $200K in new dues revenue so far this calendar year.
INSTRUCTORS: Brianne Wheeler, Director, Marketing, PropFuel; Liz Messne, VP Membership, AANP; Meg Sloan, Client Success Manager, PropFuel

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