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W398: How AANP Gained Over 1,500 Members and $200K in Revenue

COURSE DESCRIPTION:

The American Association of Nurse Practictioners has unlocked the key to adding new members and winning back lapsed members. Their strategy to gain over 1,500 members and add $200K in dues revenue is more simple than you might think! Join a fireside chat-style conversation with AANP and PropFuel.

LEARNING OBJECTIVES:

– Explore AANP’s shift in thinking about how to approach individuals for member acquisition and win-backs.
– See AANP’s process for evaluating their current campaigns, assessing the technology necessary to make a change, and implementing a new style of communication.
– Take a quantitative look at the campaigns that have made them over $200K in new dues revenue so far this calendar year.
INSTRUCTORS: Brianne Wheeler, Director, Marketing, PropFuel; Liz Messne, VP Membership, AANP; Meg Sloan, Client Success Manager, PropFuel

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