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W351: Long-lasting Change and Impact through the Power of Association Meetings

COURSE DESCRIPTION:

Now is the time to take the next step in elevating the Power of associations by leaving long-lasting impacts in destinations through their meetings. Whether we are talking about creating public awareness for a societal or health issue, changing policies with local governments and policy makers or knowledge exchange and transfer in the association’s field of expertise, our meetings can be the driver of change in local communities. Join us for an inspirational journey of discovery what some of the pioneers in creating intentional legacies have done to date!

 

LEARNING OBJECTIVES:

  • Learn what some of the pioneers in creating intentional legacies have done to date.
  • Learn the next step in elevating the Power of associations by leaving long-lasting impacts in destinations through their meetings.
  • Learn how our meetings can be the driver of change in local communities when it comes to creating public awareness for a societal or health issue, changing policies with local governments and policy makers or knowledge exchange and transfer in the association’s field of expertise.

Presented by: Ksenija Polla, CMP, North America Regional Director, International Congress and Convention Association; and Lesley Williams, Managing Director, BestCities Global Alliance  

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