Spring Symposium: Session Four: Designing Memorable Experiences: Leveraging Design Thinking and AI i

Course Description: 

Create events that leave a lasting impression by mastering the art of design thinking and AI integration. This course is for event managers, marketers, and industry professionals looking to take their event planning to the next level and create remarkable, unforgettable experiences for their audience. In the world of event management, the power of a compelling experience cannot be overstated. This comprehensive course will equip you with the design thinking principles that empower human-centric innovation and AI’s advanced capabilities to refine event strategies and enhance engagement.

Learning Objectives:

• Fundamental aspects of design thinking, including empathy, ideation, and experimentation, and how these principles can be applied to create more engaging and meaningful event experiences.
• Insights into how the availability of unlimited design resources, coupled with a design thinking approach, can lead to more creative and attendee-centric event environments.
• The strategic use of AI in social advertising to not only promote events but also to gather valuable data for tailoring event experiences to individual preferences.

Speaker: Bill McGlade from epIQ