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Beyond Certifications: Core Principles of Membership and Corporate Recognition Programs


Recognition programs are useful to demonstrate the competency of professionals and companies. Non-profits that serve companies (trade associations) and professions (professional societies) can recognize their members’ work with best practice alignment, certificate, or certification offerings.


  • Identification of the three membership recognition program types.
  • Implementing best practices aligned with international standards.
  • Developing recognition requirements through stakeholder engagement, industry validation, and professional review.
  • Achieving transparency in programs through collaboration between industry leaders, professionals, and association staff to ensure fair requirements.

W489 – INSTRUCTOR: Jeffrey Greenwald, President, Operative Greenwald, Inc.

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