W455: The True Implications of AI for the Association Industry: Part 3 – Personalization, Privacy an

COURSE DESCRIPTION:

The True Implications of AI for the Association Industry

A four-part strategic conversation between forward thinking industry leaders and YOU, about how association leaders should be thinking about the impact of generative AI on the association industry as a whole, as well as on your own association and its members. This series will provide food for thought and some questions for consideration, through a full group discussion hosted by a small group of panelists who have already put a lot of thought into these topics and have some insight to share. The bulk of the time will be for general discussion and Q&A – you will be sure to leave with your mind buzzing as well as some practical ideas and next steps to bring back to your organization.

Part 3 – Personalization, Privacy and AI

Personalization, targeted content, and questions of privacy have been points of discussions for years. Why then are the very people who touted the value of personalizing online experiences decrying the wickedness of generative AI? Google, Facebook, and even LinkedIn ply us with ads and content based on algorithms we will never see. In fact, harnessing those algorithms to our benefit is the holy grail of marketers. We will discuss the high-level differences that make the considerations for generative AI and narrative chat a new, and often concerning new tool in the hands of both good and bad actors.

Bring your questions, ideas, and resources/links if you have some! All sessions in this series will provide actionable resources from panelists and participants for all to take away.

Part 4 – Responsible AI And Associations’ Role In Defining The Ethics Of AI

The Responsible AI Manifesto states, “We have to be willing to have the hard conversations now so that we do not ruin what can be one of the most transformative technological shifts in human history. As AI capabilities race forward, leaders must clearly define their principles, policies and procedures.” How can associations – standards-bearers by design—lead the charge? How should we start thinking about the ethics of AI, starting at home in our own organizations?

Bring your questions, ideas, and resources/links if you have some! All sessions in this series will provide actionable resources from panelists and participants for all to take away.

LEARNING OBJECTIVES:

– Leverage AI to personalize customer content and experiences
– Effortlessly optimize customer journeys with targeted messaging
– Gain greater insights into customer behavior with data-driven analytics
– Keep up with the rapidly evolving techniques of online marketing

INSTRUCTORS: Bailey Kasten, CAE, ICE-CPP, Chief Data Officer, Design-Build Institute of America; Becky Breeden, CEO, BrightFind; Josh Jones, Director of IT, American Institute for Ultrasound Medicine (AIUM); and Rick Bawcum, CAE, CISSP, CEO and Founder, Cimatri