W409: Unusual Collaborations: Follow the Yellow Brick Road

COURSE DESCRIPTION:

Unusual partnerships and collaborations can be found in music, art, movies, business, athletics, and in other disciplines and industries. Where are associations with partnerships and collaborations? What are the lessons these approaches hold for associations? Learn about the basic principles for these engagements, what makes some successful, and what to avoid. When and where should your association be taking chances, when is crazy borderline genius, and when is crazy just plain crazy? The time to get out of a rut, start placing small bets, and building on what works is now.

LEARNING OBJECTIVES:

• Learn about the basic principles for these engagements, what makes some successful, and what to avoid.
• Learn when and where your association should be taking chances, when is crazy borderline genius, and when is crazy just plain crazy.
• Learn how to get out of a rut, start placing small bets, and build on what works now.

INSTRUCTORS: Jay S. Daughtry, M.Ed., Chief Communications Officer/Owner, CQbd