You might not have thought about membership like this before: you’re in a relationship with each of your members! After you have DTR’d (Defined the Relationship, a.k.a. they join), that’s when the effort begins. To have a successful relationship, you have to learn more about one another, discover likes and dislikes, and deliver accordingly.
Techniques for Listening to members throughout the member lifecycle.
How to shift your association’s approach to be more Open-minded when it comes to member input and feedback.
Opportunities to demonstrate Value at unique communication touch points during the year.
How making it about your partner (the member), and not you (the association), results in long-term Engagement and dedication to your organization.