W395: Show Your Members the L.O.V.E.!

COURSE DESCRIPTION:

You might not have thought about membership like this before: you’re in a relationship with each of your members! After you have DTR’d (Defined the Relationship, a.k.a. they join), that’s when the effort begins. To have a successful relationship, you have to learn more about one another, discover likes and dislikes, and deliver accordingly.

LEARNING OBJECTIVES:

• Techniques for Listening to members throughout the member lifecycle.
• How to shift your association’s approach to be more Open-minded when it comes to member input and feedback.
• Opportunities to demonstrate Value at unique communication touch points during the year.
• How making it about your partner (the member), and not you (the association), results in long-term Engagement and dedication to your organization.

Presented by: Brianne Wheeler, Director, Marketing, PropFuel