W392: Newsletter Best Practices

COURSE DESCRIPTION:

Association newsletter are one of the most beneficial pieces to your industry, especially for members and prospects to stay up to date on events, advocacy, continuing education, and more. Email marketing continues to produce the highest ROI among all marketing channels, so it’s pertinent that your newsletter stays top of mind to your readership.

LEARNING OBJECTIVES:

• Learn the do’s and don’ts when it comes to your email communication pieces.
• Learn how to determine if your data needs to be cleaned, and what to look out for in your bounce report.
• Learn how to use your email communications to your advantage with personalization, surveys and more.

Instructor: Alfred McKelvy, Executive Vice President of Strategic Partnerships, Multiview