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W380: Workshop: Build a Video Campaign to Promote Your Upcoming Event


The energy and enthusiasm of an in-person event makes it an ideal environment for co-creating video stories with members that will fuel engagement all year long. In this case study presentation, you’ll learn from the experiences of real association industry leaders. 


We’ll share best practices for developing a member-driven content strategy, gathering the video content you need at in-person events, and using it across your communication channels to improve performance of campaigns as varied as: advocacy, membership renewal and acquisition, event promotion, and more. You’ll walk away with an actionable, step-by-step workbook you can use to get started building your campaigns.



  • – Develop a content co-creation strategy and execution plan for their next in-person event
  • – Collect powerful member-driven video content at their in-person events
  • – Manage the effective distribution of video content to maximize campaign performance

INSTRUCTOR: Michael Hoffman, CEO & Founder, Gather Voices


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