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W363: Seemingly Limitless, Unapologetic, Member Resources — Expand Your Content’s Reach and Elevate Your Brand

COURSE DESCRIPTION:

Your organization has curated knowledge, gathered over many years, in the form of text, PDFs, white papers, videos, products… Put this content to work — retaining the members you’ve got and attracting prospects not yet in the fold. Many organizations do a poor job showcasing all of the good “stuff” in their arsenal — join us to discuss our best tips and advice for ‘getting it all out there’ in a dynamic and engaging ways which will keep ’em coming back again and again.  

LEARNING OBJECTIVES:

  • Learn the distinction of having well written/SEO-friendly (another session) and discoverable/organized (this session) content.
  • Learn how content visualizations can ‘up’ your engagement game and drive discovery across all your bases of knowledge.
  • Learn tips for understanding what your “customers” want and to ensure you’re delivering the right content to the right people at the right time.

Presented by: Adam Hostetter; CEO, FUSE Search

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