W347: How to Conquer Changes in the Digital Marketing Space

COURSE DESCRIPTION:

With the constant changes happening in the digital marketing space, the effects on analytics, ROI, and campaign effectiveness are questioned. We’re here to tell you that it’s not the end-all-to-be-all and we have the tips and tricks to help you conquer the hurdles that have come your way. All you need is the data, the mindset, and the energy.  

LEARNING OBJECTIVES:

• Learn what email marketing analytics are most important
• Learn how to not allow new privacy initiatives to hinder your marketing plans
• Learn how to still remain competitive in this ever-changing landscape

Presented by: Alfred McKelvy, Vice President of Strategic Partnerships, Multiview