W343: How to Grow Your Membership and Make Sure They Come Back Begging for More

COURSE DESCRIPTION:

Many associations were hit hard over the last few years, and membership has declined. The best associations are flat or growing marginally. Learn how to grow and retain members better by understanding their needs one member at a time by utilizing the conversational engagement approach of ASK, CAPTURE, ACT.

LEARNING OBJECTIVES:

• Learn how to engage members at the individual level
• Learn how to acquire and retain members at a higher rate
• Learn how to match member needs with your member benefits

Instructor: Dave Will, Co-Founder and CEO, PropFuel