Not an IT session, a conversation about why the association world is buzzing about data lakes, and giving you a safe space to ask questions, such as why are associations using these tools? How can you plan for them if you have a beer budget and/or small staff? When is the best time to get started? Relax, this easy-going non-techie session will help you understand the options and provide solid takeaways on what you can do right away spending only time and effort.
Target audience: Ideally suited for any association exec, in any department, who desires to improve decision-making by harnessing the sea of data that often goes unused. Great for business users including membership, marketing, finance, professional development, and events.
Understand the pros and cons of data lakes and data warehouses.
Understand when data lakes are a good tool, or not, based on your association’s needs.
Learn about data privacy and data stewardship.
Learn what steps you can take to improve the current data situation.
Presented by: Barbara Armentrout, Managing Partner, Mesa Group; and Greg Pollack, VP of Sales, Association Analytics