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W313: Demystifying AI: Tools, Tips, And Tricks


Is the term “AI” daunting and elusive? Are you thinking about implementing AI but have no idea where to start? In this session, we will demystify the idea of AI and talk about practical applications of AI technology that you can begin experimenting with at your association today.  


  • Inexpensive AI tools you can begin using right now to optimize your association’s marketing and personalization strategy.
  • How to use AI to enhance your processes and make workflows less time consuming.
  • How to embark upon easy AI and automation experiments.

Presented by: Erica Salm Rench, MBA; COO,

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