W297: Understanding The Difference Between Lead And Demand Generation

COURSE DESCRIPTION: There’s a tendency to use lead gen and demand gen interchangeably, yet they are unique tactics that stand on their own when it comes to the buyers journey. Join us as we break down the differences between both processes, and the strategy and technology that fuels both efforts and learn how to identify what association need to focus on. LEARNING OBJECTIVES:

• Learn how to understand the differences between lead gen and demand gen
• Learn how to identify what tactics can be used to drive both types of campaigns
• Learn how to understand the type of technology and data needed to deliver each type of campaign

Presented by: Maneesha Manges, CXO, HighRoad Solutions