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W276: Association Trends: Pulse of the Industry

COURSE DESCRIPTION: The pace of change has accelerated dramatically over the past few years. The way we conduct meetings, attend conferences, and even structure our workdays has turned on its head. To keep pace with this rapid rate of change, the tools, and methods for providing valuable data to your members must also change. Fueled by this rapid change in workforce, industry and consumer behavior, pulse surveys have emerged as an invaluable tools for gathering ongoing insights on critical business needs as they evolve in real-time. They provide your members up-to-date information on the issues that matter most to their industry, peers or customers as well as a clear picture of trends over time. These quick hitting, short surveys can also promote the issues essential to the success of your industry over time.   LEARNING OBJECTIVES:

  • Learn how to provide your members up-to-date information on the issues that matter most to their industry, peers or customers as well as a clear picture of trends over time.
  • Learn how pulse surveys have emerged as an invaluable tools for gathering ongoing insights on critical business needs as they evolve in real-time.
  • Learn how quick hitting, short surveys can also promote the issues essential to the success of your industry over time.

  Presented by Mike Hayes, MBA, Managing Director, Research Business Unit at Vault Consulting, Laura Clark, IPC, Senior Director at Vault Consulting, Dale Ford Chief Analyst at Electronic Components Industry Association (ECIA)