W262: High Converting Engagement Campaigns You Can Start Today

COURSE DESCRIPTION:

For association marketing, membership and communications teams, one never-ending challenge is, “How do we get members to act?” If you’ve ever had this thought, concern, or let’s be honest – you’ve panicked at low response rates – this webinar is for you!

LEARNING OBJECTIVES:

• Examples of real association campaigns that saw mind-blowing response rates while delivering immediate member value.
• What questions to ask your members to encourage action, discover more about individuals and adjust your strategies accordingly.
• Learn the difference between mass broadcasts of information and conversational engagement, and why the latter sees higher response rates.

Presented by Brianne Wheeler; Director of Marketing at PropFuel