W261: Your Members Are Individuals, Not Just a Demographic

Often, associations are quick to attribute changing membership numbers, participation levels, and overall engagement to generational and cultural characteristics. Have we missed the mark? Studies show that—more than generational and cultural differences—the beliefs, values, and behaviors of individuals are better indicators of association participation than the typical generational explanations. Join association thought leaders to explore how the unique characteristics of individual members factor into association membership, find out what associations should be looking at to understand their members and prospects, and how to incorporate the voices of all members to create a more representative organization.

• Explore how the unique characteristics of individual members factor into association membership.
• Find out what associations should be looking at to understand their members and prospects.
• Discuss how to incorporate the voices of all members to create a more representative organization.

Presented by Brianne Wheeler, Director of Marketing at PropFuel