W256: User Experience + Brand: The New World

Many associations struggle with archaic brand architecture where every department ends up with its own “brand.” This confuses your members, which ultimately hurts conversions. During this webinar, we’re going to help you solve that problem. We will cover how user experience and brand come together as one and how that can help you differentiate.   Learning Objectives

• Learn how UX and Brand have merged
• Learn how to differentiate in your digital universe
• Learn why UX should be part of your association’s culture
• Learn best-in-class examples

Presented by: Jake Toohey, Senior Digital Consultant, Adage Technologies, Joe Post Vice President Strategy & Experience Design, Adage Technologies