W247: Decoding the Buyer’s Journey

Your marketing team constantly talks about the buyer’s journey. You’ve heard of the term – after all, you’re a “buyer” yourself and you understand the typical decision-making process. But what are they really trying to define? And more importantly, how does it generate growth in the form of new membership? Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results. Presented by: Maneesha Manges, Director of Services, HighRoad Solutions; Aimee Pagano, Senior Digital Marketing Advisor, HighRoad Solution