W242: Salesforce for Associations

More than ever before, associations are being challenged to do things differently. Changing demographics, competing forces, the ongoing public health crisis, and a change in the way members expect benefits and services to be delivered are all creating pressure on association leadership and staff to retain and gain members. At the same time, many legacy Association Management Systems (AMSs) are still offering the same old technology and lack in critical areas of need. You’ve no doubt heard of Salesforce, but what can it offer to meet your organization’s needs? In this session, we’ll: Provide an overview of commercial AMSs built on Salesforce, a custom solution built on native Salesforce, and the associated Apps that can help you best meet your members’ needs. Talk about what to look for in an implementation partner for a Salesforce solution and running a successful procurement process. Discuss how you can prepare to move from a legacy system and how to set expectations with your team. Presented by: Jenifer Alonzo, Association Practice Lead, Fíonta, Arj Devadas, Director of Business Development, Associations, Fíonta