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W225: Making the case for data hygiene

As someone who interacts with your membership data every day, you see the number of duplicated and outdated records that are crowding your database. Do you want to invest in a data clean-up project but aren’t sure how to convince your team? Tune in to our session for a pulse check on the health of your data, see how your data quality compares with other associations, and walk away with the tools you need to communicate the importance of data hygiene to your team and stakeholders. Presented by: Brittany Carter, President, Association TRENDS, Lisa Staal