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W178: Using your Data to find New Revenue Opportunities

Understand the top 5 areas to analyze right now to find new revenue opportunities. We will show you how to understand your sales mix and sales mix variance; Sales mix variance gives your departments full information about the expected effects on the association’s profit so they can change sales volume and mix of any product in their product line ultimately achieving more revenue with the same resources. How to develop your own data monetization strategy; walk away with the formula and framework to build and execute a successful data monetization strategy. Presented by: Julie Sciullo, CEO, Association Analytics, David DeLorenzo, COO, Association Analytics

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