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S303: How to Craft a Compelling Story for Your Organization Using Financial Footnotes and Forms (990)


There is more to your nonprofit than just the numbers on your 990 and financial statements. Sophisticated donors often delve deeper than just the numbers before making contributions. Learning to tell your organization’s story via IRS 990 and the financial statement footnotes is significant to your organization’s success.



  • Learn to use the 990 to tell the story.
  • Learn to use the financial statement footnotes to tell the story.
  • Learn to work cross-department to develop the story.

Presented by Rob Eby, Partner, Aronson; and Stacy Cullen, Tax Director, Aronson LLC

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