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Podcast W232: Marketing Automation: Best Practices

EP 232 | UST Education Radio

Correlation doesn’t always equal causation, however, better marketing automation capabilities are strongly correlated with better market performance. This session will cover several Marketing Automation Best Practices and how industry leaders get value out of their Marketing Automation investment.
Learning Objectives:
  • Learn if more marketing tools lead to better results
  • Learn the top five things you should consider when picking a Marketing Automation Platform
  • Learn a few things industry leaders excel at that laggards don’t

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