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Maximizing the Power of Google Analytics 4: A Marketer’s Guide (W491)

COURSE DESCRIPTION:

With the launch of Google Analytics 4, marketers now have more powerful and detailed data tracking and measurement capabilities to better understand their audiences, campaigns, and conversions. In this webinar, our team of experts will guide you through the new dashboard interface and provide key insights into how you can maximize the potential of Google Analytics 4 for your association.

LEARNING OBJECTIVES:

– Understand the key differences between Google Analytics 4 and the previous version, and how they impact your data tracking and measurement strategies.
– Learn how to navigate the new reporting dashboard and its various features to gain deeper insights into your marketing performance.
– Master advanced techniques for setting up and optimizing your data tracking in Google Analytics 4 to track conversions and attribution more effectively.

 INSTRUCTORS: Jon Smith, Vice President, Strategic Partnerships, Multiview; Frank Rosentern, VP of Client Services, Multiview; and Tim Tsafaridis, VP of Client Services, Multiview